UFinder

Find Your Why Before Your Where

Because "it's prestigious" isn't a college essay.

Most families chase rank numbers. We help yours discover what you actually want, and then find schools that deliver it. It's the conversation nobody's having—until now.

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The Reality

The College Admissions Trap

You're Looking at the Wrong Metrics

School rankings, acceptance rates, brand names. Everyone's chasing the same schools. Nobody's asking if those schools are right.

You're Running Out of Time

Junior year already? The essays are due when? You're stressed, your student is stressed, and everyone's scrambling.

You Don't Have Strategic Clarity

Reach schools? Safety schools? What makes a match? You've got spreadsheets but no real strategy—just hope.

You're Paying Too Much for Mediocre Help

Generic consultants, cookie-cutter essays, no real relationship. You deserve someone who actually knows how admissions works.

Our Approach

What We Actually Do

Uncover Your Why

We have real conversations about what matters: your values, your learning style, your vision. Not a questionnaire. Actual thinking.

Build Your Strategy

Your school list isn't random. It's built on genuine fit + smart positioning. Reaches, targets, and safeties that you actually want to attend.

Make Your Case Compelling

Essays, apps, interviews—everything reflects your authentic story. Admissions committees remember you because you're real.

Who This Is From

The Perspective That Matters

I've been inside college admissions from every angle. That's not a credential—that's a perspective.

Content director at PrepScholar and ShmoopI wrote the test prep and college advice that millions read. I know what admissions consultants actually do (and what they pretend to do).

SAT instructor and Algebra II teacher at independent schoolsI've watched hundreds of students navigate this process. I know where they panic, what works, and what's theater.

Former Jeopardy! contestantOkay, this one's just because I like precision and research. But it's part of why I notice when things don't add up.

Actual college admissions consultant for five yearsReal families. Real results. No magic, just strategy, clarity, and hard work.

I know this world because I've lived in it. I also know how absurd parts of it are. We're not here to fix absurdity—we're here to help you navigate it with intelligence and authenticity.

The Journey

How This Works

01

The Discovery Conversation

We talk—really talk. Not about stats. About what matters to you, what scares you, what you want your next four years to actually look like.

02

Strategic School List

Based on who you actually are (not who you think you should be), we build a list of schools where you'll thrive and get in.

03

Authentic Essays & Applications

You tell your story. We help you tell it clearly, compellingly, and honestly. No templates. No pretending.

04

Interview & Decision Support

Mock interviews, decision frameworks, answers to questions you didn't know to ask. We're here through the whole thing.

Investment

Pricing That's Transparent

Strategic Guidance

For families who know what they need.

$3,500One-time project fee
  • Deep discovery conversation
  • Personalized school list strategy
  • Essay brainstorming & planning
  • Interview prep & practice
  • Email support during application season
Recommended

The Full Journey

For families who want all the support.

$8,500One-time project fee
  • Everything in Strategic Guidance, plus:
  • Ongoing strategy calls through acceptance
  • Complete essay development & editing
  • Supplemental essay review for all schools
  • Multiple rounds of revisions
  • Interview prep sessions
  • Financial aid & scholarship guidance
  • Decision coaching & support

We take on a limited number of families per year. Spots are filled on a rolling basis starting in summer.

Questions

Questions You Probably Have

No. We help families find schools where their student will actually thrive. That might be an Ivy, a great state school, a hidden gem, or something else entirely. We care about fit, not prestige theater.

Ideally sophomore year. Realistically? Junior spring, junior summer, or even fall of senior year. The sooner we start, the more strategic we can be. But we can help whenever you're ready.

That's literally what we do in that first conversation. Most students don't walk in with clarity—they develop it through asking hard questions and thinking deeply. We help facilitate that.

Not directly—there are excellent test prep resources out there. But we help you think strategically about timing, goals, and whether the SAT/ACT is even the right focus for your situation.

School counselors have 300 students. We have a handful. They're generalists; we're specialists. Both matter. We complement each other.

Yes. A real conversation—not a sales call. We'll figure out if we're the right fit for each other.

Let's talk about what actually matters.

Schedule your conversation and discover if we're the right fit.

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